“A Deep Dive into Facebook and Datalogix: What’s
Actually Getting Shared and How You Can Opt Out” (Reitman)
1) Why are the data trails that are collected as a
result of our purchases with loyalty cards such a bad thing? Don’t they
have many positive aspects as well, like coupons targeted to benefit the
consumer’s particular needs? Is it really that big of a problem for
companies to have information about what products we buy?
2) What does ‘hashed data’
mean and how is it different from the normal term ‘data’?
3) Other than using this data to increase
personalized marketing to consumers, what other affects can an increase in
availability of data have on the consumer?
“Has Viral Gone Viral?” (Bilton)
1) How has the increase in the speed of spreading
information affected our social system?
2) Now that everyone can contribute to delivering
new information, how was this affected the reliability and truthfulness of the
information in our society as a whole?
3) With an increasing amount of websites available,
what factors are most prominent in determining if the website will be
successful or not? The article mentions the rapid growth of the site,
Chatroulette, so for this example want specific factors about this site
contributed to its successfulness?
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